Aditya Birla Lifestyle will include well-known brands such as Louis Philippe, Van Heusen, Allen Solly, Peter England, and Reebok, along with casual wear labels like American Eagle and Forever 21, and the innerwear line under Van Heusen. While the erstwhile Aditya Birla Fashion will now house brands such as Pantaloons and Styleup, along with ethnic brands, luxury retail and digital first brands.
Aditya Birla Fashion Shares Dips 66%, but Don’t Panic—It’s Just the Demerger Math
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